Awareness Beyond Ourselves
Building emotional intelligence tools while protecting the planet we share.
The Honest Truth
AI requires significant energy to run. We won't pretend it doesn't. But we believe the work of helping people develop emotional intelligence—to feel more, understand more, and connect more—is worth doing responsibly. That's why we're committed to minimizing our environmental impact at every turn.
How We're Doing It
Minimal Packaging
We could send you elaborate boxes and excessive materials. Instead, you'll receive your ReflectEQ card in simple, recycled packaging with minimal ink. Because the experience is in the tool itself, not the wrapping.
Refurbished Equipment
Our platform is built on refurbished hardware—from development machines to testing devices. If it works, it works. We extend the life of technology rather than contributing to e-waste.
Thoughtful Infrastructure
We optimize our digital infrastructure to reduce unnecessary energy consumption. Every line of code, every server call, every feature is built with efficiency in mind.
Our Commitment to Give Back
Beyond minimizing harm, we're committed to actively healing. We're working toward partnerships with reforestation and ocean cleanup initiatives—because emotional intelligence includes understanding our interconnection with the natural world.
As we grow, so does our impact on protecting the ecosystems that sustain us all.
Want to Partner With Us?
We're seeking partnerships with environmental organizations focused on reforestation and ocean cleanup initiatives. Reach out at info@shftexperience.com
This Is Just The Beginning
We're a young company, and we're learning as we go. Our environmental practices will evolve, and we're committed to transparency about both our progress and our challenges.
"Emotional intelligence means being aware of our impact: on ourselves, on others, and on the planet we share."